Scope and definitions
Named accounts, reporting window, activity thresholds, and any exclusions such as service accounts or incomplete mobile logs. This page keeps later charts from being argued mid-meeting.
Report guide
What sits inside a usage report
A walkthrough of the sections we typically include when preparing application analytics for B2B account usage reporting—so you know what your team will receive.
Seat utilisation by account
Purchased seats versus observed active seats for each account, with short notes where variance comes from shared logins or delayed onboarding.
Feature reach
Which commercial modules appear in real use, which sit idle, and where secondary teams have begun light adoption worth nurturing.
Dormancy and risk flags
Accounts below the agreed activity line, with timing relative to known renewal dates when you share that calendar.
Talking points
Plain-language prompts for account managers: who to call, what to ask, and which findings suit a sponsor briefing versus an internal huddle.
Annex
Spreadsheet tables for analysts who want to filter further, plus a methodology note on sources and cleaning steps.
See the flagship engagement
The Account Usage Report delivers these sections as a finished pack with a live briefing for your team.
